How to Use Tofu Landing Pages for Paid Ads

Tofu lets you personalize one landing page template across all your paid campaigns. How you set it up depends on how you’re targeting your ads.

Keyword Targeting

Use for: Google Ads, Bing Ads, paid search

Create landing page variations that match specific search terms. Tofu swaps out 1-2 words (typically in headers) to align with each keyword set. Better keyword match = higher quality scores = lower CPCs.

Setup: Create a target list for each keyword group. Tofu generates a unique destination URL for each.

Persona & Firmographic Targeting

Use for: LinkedIn Ads, display, retargeting

Create landing page variations based on who you’re targeting—company size, job title, seniority, industry, or engagement level. Each audience segment in your ad platform maps to a different landing page version.

Setup: Create a target list for each persona or firmographic segment. Tofu generates a unique destination URL for each. Match URLs to your ad audiences.

Domain-Based Targeting (1:1 ABM)

Use for: Named account campaigns, ABM, intent-based advertising

Create personalized landing pages for specific target accounts. Upload your account list (domains), and Tofu uses IP matching to serve personalized pages to visitors from those companies. Everyone else sees a fallback page.

Key difference: You use ONE destination URL across all your ads. Tofu handles the routing.

Setup: Upload target domains as a list. Enable “Inbound Landing Pages.” Create account-specific personalization and a strong fallback page.

Note: IP matching works about 10-15% of the time. Your fallback page does most of the heavy lifting—make it good.