Purpose
In a nutshell Custom Instruction Presets let you save and reuse content-specific or persona rules, campaign briefs, and general writing instructions — so you don’t have to type them out every campaign.
This section is here for you to save and reuse content-specific or persona rules, campaign briefs, or general writing instructions.
When to use a preset
If you find that you’ll be using the same kind of rules, briefs, or general instructions for more than one campaign, it makes sense to add them as a preset. That way, you avoid typing them out each time.
Writing effective instructions
To get the most out of Tofu, your instructions should be clear, concise, and specific. As a best practice, create a separate preset for each request rather than bundling unrelated rules together — that way you can mix and match presets per campaign without dragging in instructions you don’t need.
Examples
Use these as starting points for your own presets.
General
- “Highlight how our product and services will help solve the customer’s pain points”
- “Highlight the section on customer success from the whitepaper”
- “Include numerical statistics from the case study”
- “Include the 54.81% open rate data point from the case study”
- “This is the first email of a 3-sequence email. Highlight the importance of education”
- “Include 2 quotes from the case study”
- “End with a call to action”
- “Emails must always start with a question”
- “Never mention competitors by name”
Structure
- “Make it 3 paragraphs long”
- “Add 3 bullet points to each section”
- “Create a hero banner from the blog post. Character limit is 90”
- “Limit to 250 words”
- “Limit to 4 sentences per paragraph”
- “Must be under a 4-minute read”
- “Use a simple call to action in 5 words or less”
- “Include AEO best practices: use lists, question-format headers”
- “Follow the structure of the following blog post: [paste blog post]”
Tone
- “Use a conversational tone”
- “Sound professional and detailed”
- “Make it sound less formal”
- “Be more concise”
- “Make it sound like our CEO wrote this. Here is an example: [paste an example email, blog, or LinkedIn post from your CEO]”
Audience
- “Create content for C-level executives”
- “This content is for marketing leads”
- “This content is targeting engineers that live in New York City”