Assets

What are Assets?

Think of Assets as your content repository. It keeps resources easy to find and reusable across campaigns.

The Assets section has three tabs:

• All Assets
• Image Assets
• Connected Sources

All Assets

This is where all of your assets live, organized by Lists. Choose one system that works for your team and stick with it — mixing organization styles makes assets harder to find.

Recommended organization options

• Option 1 — By channel: Webinars, Social, Blogs, Case Studies, Ebooks, Podcasts
• Option 2 — By campaign: SaaStr 2025, Q3 Product Launch, Healthcare ABM Wave 1
• Option 3 — By team member: Jessica’s Assets, Kelsey’s Assets

Image Assets

You’ll be able to use image assets when personalizing Landing Pages. While you can always upload an image when building a campaign, if you have images you’d repurpose across multiple campaigns it makes sense to add them to the Playbook ahead of time.

Connected Sources

Connecting a source saves you time from manually uploading assets to the Playbook.

How to use

1. Click Connected Sources in the Assets tab
2. Add a source URL (e.g., yoursite.com/blog)
3. Tofu crawls and imports: blogs, case studies, press releases, any ungated content
4. Click the Sync button anytime to pull the latest updates

For gated content

• Use the Google Drive integration — give Tofu access to a folder
• Or upload manually (PDF, PowerPoint, MP3, MP4, Word docs, etc.)

Benefits

• Automatically updates when you publish new content
• No need to manually re-upload
• Tofu always has access to your latest content