Repurposing campaigns start with an anchor piece — a whitepaper, webinar, podcast, report, customer call, or third-party content — and spin it into a full omnichannel set of assets. The anchor drives the substance; campaign-level instructions set the angle and tone; per-asset instructions tune each output.
Worked examples from the field. Each recipe lists the anchor type, campaign-level custom instructions, and the per-asset config to generate a full output set.
Long-form written anchor → marketing email + LinkedIn post + blog post.
Read recipeAudio/video anchor → blog post + LinkedIn post + marketing email.
Read recipeWebinar anchor → registration email + social post + attendee follow-up + non-attendee follow-up + blog post.
Read recipeSingle long-form anchor → series of focused blog posts (one per topic).
Read recipeeBook anchor → single LinkedIn post highlighting the main points.
Read recipeCustomer call recording anchor → case study with quotes and statistics.
Read recipeExternal resource (podcast, report, blog, LinkedIn post) → blog post that ties to your thesis.
Read recipeExternal podcast anchor → blog post incorporating your thesis on the topic.
Read recipeAnalyst report anchor → blog post referencing survey data, study results.
Read recipeExternal guide anchor → blog post referencing best data and insights in your tone.
Read recipe